Titania
Titania
A website designed for a local jewelry brand, focused on premium handcrafted and customized jewelry. It includes pages for Home, Collection, Product, and Shopping Cart.
"Elegantly crafted jewelry, with Love and beauty infused into every exquisite detail"
Project role
UI/UX Designer
Timeline
November–December 2023
Software
Figma and Adobe Photoshop
Skills
User Research, Visual Design Principles, Wireframing and Prototyping
About Titania
Titania is a jewelry brand inspired by the fairy queen from "A Midsummer Night's Dream", offering a range of mid to high-priced, simple, and elegant products crafted from gold, silver, pearls, and titanium. The brand's mood is friendly, warm, peaceful, and blessed, with designs that are imaginative, nifty, dreamy, whimsical, and fashionable.
The target audience is females of all ages, especially in their late 20s and early 30s. They are looking for unique gifts for loved ones, commemorating significant occasions, or surprising a partner with something special. Titania appeals to those seeking a novel and one-of-a-kind jewelry experience.
Userflow
Logo Designs
The logo design is a combination of three elements: Fairy wings, the letter “T” from our brand name “Titania”, and the fairy queen Titania's crown. The bottom wing is filled in as it emphasizes the sparkles. This gives the wings logo element a whimsical and pixie like feel. The letter “T” also represents a butterfly's body and antenna.
Branding
Colors
The coral feminine tones were chosen for their delicate, fairy-like qualities and cottage core aesthetic, which resonate with the target audience.
The monochromatic palette of red and pink symbolizes femininity, love, youth, and playfulness, creating a sophisticated yet energetic feel.
#FFFAF3
#942301
#FCD5CE
Typography
Cinzel Decorative blends contemporary and vintage styles, capturing the ethereal essence of our brand. It complements the logo and adds whimsical energy without monotony.
Logo Font
“The quick brown fox jumps over the lazy dog.”
Inria Serif was chosen for its clean, modern look and excellent readability, making it perfect for conveying our brand’s friendly and approachable tone.
Headings & Paragraphs
“The quick brown fox jumps over the lazy dog.”
Wireframes
Final Result
