"Fashion in Endless Rebirth, Classics that Never Fade."
Timeline – 2 Weeks
Software – Adobe Illustrator
Design Rationale
Everlasting Vintage offers services centered around the renewal, recycling, and remaking of vintage clothing, reflecting its commitment to sustainable fashion. Their style is based on vintage aesthetics from the 1920s to the 1990s, emphasizing timeless designs. The main color is deep purple, which expresses mystery, symbolizing luxury and timeless elegance.
This brand targets eco-conscious fashion lovers, collectors, and individuals seeking unique, sustainable pieces. Through the reuse and transformation of old garments, Everlasting Vintage aims to reduce environmental impact and extend the life cycle of clothing. All items are unique and handmade.
Logo Designs
Final Version

The butterfly and checkered elements were chosen to represent the team's goal of promoting fashion and creating a butterfly effect. The checkered pattern, introduced in the 1950s-60s, is bold and memorable, while the butterfly symbolizes transformation and growth.
Other Logo Variations


Final Result




