Design Rationale

Blissy Sparkling Water is designed for the Canadian market, targeting individuals seeking a clean, healthy alternative to traditional water. Blissy is free of calories, sugar, or artificial ingredients. The design style highlights the product's tropical, natural, and fresh themes.

Flamingo is chosen as a brand mascot and brand identification and helps the product emphasize the feeling of a tropical vacation. Each flavor is designed with unique colors and fruit graphics. Pineapple yellow evokes warmth and energy, while sky blue and coconut white convey refreshment. The golden honey blends with the passion fruit’s light purple, creating a rich and layered appearance.